Thank you for visiting our website. SeaWorld Parks & Entertainment, Inc. and its affiliates (collectively, “SeaWorld” or “we” or “us”), own and operate this website. This Privacy Policy tells you how we collect and use your personal information through our online, mobile application or other electronic services.

If you are using this website, or any of the other SeaWorld services while in the European Economic Area, this Privacy Policy does not apply. Please go to https://www.seaworldparks.co.uk/privacy-policy

This Privacy Policy was last updated on January 1, 2020.

 

Who We Are

SeaWorld Parks & Entertainment, Inc. and its affiliates operate theme parks and entertainment venues throughout the United States of America (“U.S.”). This Privacy Policy applies to personal information (also referred to as personal data or personally identifiable information) collected by us, including, without limitation, through the websites for each of our SeaWorld theme parks, our mobile device (such as iPad, iPhone or Android devices) applications (“apps”), when calling our Contact Center, or visiting our parks and corporate facilities and otherwise.

Our corporate group also consists of Adventure Island®, Aquatica®, Busch Gardens®, Discovery Cove®, Sesame Place®, and Water Country USA®. This Privacy Policy applies to the websites for various locations of these theme parks, such as Busch Gardens Tampa and Busch Gardens Williamsburg. It also applies to websites in the following categories:

Websites dedicated to employment opportunities in our organizations, such as seaworldauditions.com and careers.seaworldparks.com
Various shopping portals, such as buschgardensshop.com and seaworldshop.com.
Mobile apps for iPad, iPhone and Android.
Ministores that provide exclusive access to products, such as Print at Work.
Finally, our policy applies to special purpose sites, such as those that target group sales and hospitality or a special issue, such as wavesofhonor.com.

This Privacy Policy also applies to our collection and use of your personal information when calling our Contact Center, or when you are visiting our parks and corporate facilities.

This Privacy Policy explains our practices with regards to your personal information, the rights you have with regard to our processing of your personal information, and the choices you can make about the way your personal information is collected and used through our websites and apps.

 

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Collection and Use of Personal Information

SeaWorld understands that protecting and respecting the privacy of your personal information is important.  This notice explains the types of information SeaWorld and our service providers collect about you, and the purposes for which it will be used.   Personal information means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

Depending on the circumstances of your interactions with us, SeaWorld may collect the following types of personal information about Guests at our parks, Callers to our Contact Center, Visitors to our Websites, Job Applicants, or Investors.  Please use the hyperlinks below this chart to select the type of relationship that you have with us to see what we may collect and why.

PERSONAL INFORMATION CATEGORY

DESCRIPTION

Identifiers

includes both direct identifiers like a name or an address, and identifying numbers like a passport number, social security number, an applicant/employee ID number or a driver’s license number, as well as identifying information about devices you use to connect to SeaWorld’s infrastructure and applications.

Legally-Protected or Sensitive information

includes personal information protected by California or federal laws such as race, citizenship, medical information, date of birth, gender, military status, or other.

 

Professional or Employment-related information

includes information such as organizational position, current or past job history or performance evaluations, salary, hours worked, training, job positions, work communications, etc.

Financial Information

includes information such as payment information, credit/debit card information, or banking information.

Commercial Information

includes information about services or products purchased, or consuming history or tendencies.

Internet or other electronic network activity

includes information about browsing history, searches, interaction with a website or application, and information about the devices and the use of the devices that connect to SeaWorld’s infrastructure and applications.

Non-public education

includes information directly related to a student that is maintained by educational institutions.

Sensory Information

includes audio, visual, or other similar types of information, such as pictures, videos, or voice recordings.

Geolocation data

includes information such as GPS longitude and latitude.

Physical Characteristics

is physical information unrelated to a medical condition such as clothing or equipment sizes, or height or weight.

Inferences

is a profile drawn from other information that reflects a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Social Media Postings

includes information that you provide in social media forums that is available for public viewing.

Incident-Related Information

includes information that is collected related to the events surrounding a legal, security or medical event occurring at a SeaWorld location. Any medical information would be categorized under Legally-Protected or Sensitive information.

 

If you are a Guest, Visitor to a Website, or a caller to our Contact Center, please select Personal Information we collect from Guests to learn more about the types of personal information we may collect, from whom, how it is used, and with whom it is shared.

If you are a Job Applicant, please select Personal Information we collect from Job Applicants to learn more about the types of personal information we may collect, from whom, how it is used, and with whom it is shared.

If you are an Investor, please select Personal Information we collect from Investors to learn more about the types of personal information we may collect, from whom, how it is used, and with whom it is shared.

 

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Personal Information we collect from Guests

For Guests who visit our websites or our parks, or call in to our Contact Center, SeaWorld collects and processes your personal information as follows:

We may collect the following categories of personal information:

- Identifiers

- Legally-Protected or Sensitive Information

- Commercial Information

- Internet or other electronic network activity

- Sensory Information

- Professional or employment-related information

- Inferences

Financial Information

- Physical Characteristics

- Social Media Postings

- Incident-related Information

 

 

We may collect this personal information from the following sources:

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Inferences, Sensory Information, Financial Information, Physical Characteristics, Social Media Postings, Incident-related information

From you.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Inferences, Sensory Information, Physical Characteristics, Incident-related information

From people associated with you, such as people you visit the park with, or in the case of minors, parents.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Professional or employment-related information, Sensory Information, Financial Information, Physical Characteristics, Social Media Postings, Incident-related information

From SeaWorld employees or representatives with whom you interact.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Internet or other electronic network activity, Inferences, Financial Information, Physical Characteristic, Social Media Postings

From the interaction you have with our websites or mobile applications.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Internet or other electronic network activity, Inferences. Sensory Information, Financial Information, Physical Characteristics, Social Media Postings, Incident-related information

From SeaWorld (or service provider) managed systems (including attractions at the park).

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Financial Information, Physical Characteristics

From third-party resellers such as travel agents, hotel staff, ecommerce sites, that offer SeaWorld products and services.

Identifiers

From data resellers from whom we purchase leads.

Identifiers, Financial Information

From credit card processors / providers.

Identifiers, Legally-Protected or Sensitive Information

From companies that you have registered with to confirm your status for special discounts (e.g., military status).

Identifiers, Inferences, Social Media Postings

From digital marketing platforms.

Identifiers, Social Media Postings

From social media sites, including rating/review sites.

Identifiers, Internet or other electronic network activity, Inferences

From the devices you use to access our websites.

Commercial Information, Sensory Information

From turnstiles in the park.

Internet or other electronic network activity

From connecting to the SeaWorld computing infrastructure.

Sensory Information, Incident-related information

From Security Video cameras in our parks or corporate offices.

Internet or other electronic network activity,

From use of a SeaWorld wireless network.

Legally-Protected or Sensitive Information, Incident-related information

From Emergency Services personnel.

Inferences

From fraud prevention systems.

Identifiers, Commercial Information, Financial Information,

From point of sale systems, or kiosks in the park.


  

We may collect the following categories of personal information to use for the following purposes:

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Internet or other electronic network activity, Professional or Employment-related information, Physical Characteristics, Financial Information

For selling, providing, and paying for products and services that you request such as tickets, merchandise, food, reservations for attractions, donations, wireless connectivity at our parks, or camps and sleepovers.

Identifiers, Commercial Information, Sensory Information

Park Admissions and guest services.

Identifiers, Sensory Information

Providing assistance through our Contact Center.

Identifiers, Internet or other electronic network activity, Sensory Information, Inferences

Physical and Technical Security of SeaWorld resources.

Identifiers, Commercial Information, Financial Information

For providing and paying for offerings that you request that are provided by third-party vendors, such as hotel reservations, or in-park retailers/service delivery.

Identifiers, Commercial Information, Inferences, Financial Information

Fraud Prevention.

Identifiers, Commercial Information, Internet or other electronic network activity, Financial Information

Corporate Financial Management.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Internet or other electronic network activity, Inferences, Sensory Information, Social Media Postings

Marketing of our products and services, including contests, promotions and guest service.

Identifiers, Legally-Protected or Sensitive Information, Sensory information, Inferences, Incident-related Information

Safety, Security and Health of people at the parks and our corporate offices.

 

 

  

We may disclose personal information to the following types of companies that aren’t working solely at SeaWorld’s direction. These organizations may be legally required to receive personal information, you may have shared personal information directly with them through interaction with their service, or you may have permitted us to share personal information with them:

Identifiers

may be disclosed to Shipping Companies, if you request your in-park purchase be shipped by us.

Identifiers, Commercial Information

may be disclosed to charitable organizations, if you direct us to donate on your behalf.

Identifiers, Commercial Information, Financial Information

may be disclosed to Third-party in-park retailers/service delivery.

Identifiers, Legally-Protected or Sensitive Information, Sensory Information, Incident-related information

may be disclosed to Government Entities if legally required to.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information

may be disclosed to Third-party sales channels if you purchase our products or services through another company.

Identifiers, Commercial Information, Internet or other electronic network activity,

may be disclosed to Analytics providers, which may be considered a “sale” under California Privacy Law.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Financial Information

may be disclosed to Hotels that you make reservations for through a SeaWorld website.

Identifiers, Commercial Information, Financial Information

may be disclosed to Credit Card Processors if you make a purchase with your credit card.

Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Internet or other electronic network activity, Sensory Information, Inferences, Social Media Postings

may be disclosed to Advertising Platforms, Marketing Companies, Purchased lead providers and Co-Marketing Partners for advertising products and services, which may be considered a “sale” under California Privacy Law.

Identifiers, Legally-Protected or Sensitive Information, Incident-related information

may be disclosed to External Medical Staff or Benefits providers if there is an incident requiring medical attention at our parks or corporate offices.

 

 

If you are a California resident, and would like more information about what may be considered a “sale” of personal information and to opt-out of a “sale”, please select this link: California Notice of Right to Opt Out of Sale of Personal Information. SeaWorld does not knowingly “sell” the information of individuals under the age of 16 without an affirmative authorization.

Any of these categories of personal information could also be contained within or used for the following purposes to support company operations:

Office Automation & Collaboration, Corporate Reporting & Analytics including for understanding the performance of and improvements for products and services, IT Infrastructure, Audit & Compliance, Physical and Technical Security, Legal Activities, and Corporate Governance including if SeaWorld sells, assigns or transfers all or any part of the SeaWorld business.

Additionally, any of the categories of information could be relevant during the investigation of an incident or complaint, or when a SeaWorld hotline report is filed, that would require the use of the personal information for internal investigative purposes; or, if legally required to do so, they can be shared with Government Entities.

Also, please note that at some of our parks there are third-parties (e.g., artisans) who offer services to Guests and collect personal information to do so.  These third-parties are not under our direct control. As a result, you should refer to their privacy policy to learn how the personal information you provide to them is used and who it may be shared with.

SeaWorld may provide aggregate (statistical) information about our customers, sales, online traffic patterns and related data to companies that may help us improve our business and services, but these statistics do not include any personal information.

 

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Personal Information we collect from Job Applicants

For Job Applicants who visit our websites or our corporate offices or parks, SeaWorld collects and processes your personal information as follows:

We may collect the following categories of personal information:

 

- Identifiers

- Legally-Protected or Sensitive Information

- Professional or Employment-related information

- Internet or other electronic network activity

- Non-public education information

- Sensory Information

- Inferences

 

 

We may collect the following categories of personal information from the following sources:

Identifiers, Legally-Protected or Sensitive Information, Professional or Employment-related information, Internet or other electronic network activity, Non-public education information, Sensory information, Inferences.

From you, and the interaction you have with our careers and audition websites or other SeaWorld systems.

 

Identifiers and Internet or other electronic network activity

From the devices you use to access our websites.

Identifiers, Legally-Protected or Sensitive Information, Sensory Information and Inferences

From SeaWorld employees or representatives with whom you interact.

Professional or Employment-related information

From a current or previous employer.

 

We may collect the following categories of personal information to use for the following purposes:

Identifiers, Legally-Protected or Sensitive Information, Sensory Information, Professional or Employment-related Information, Inferences and Non-public education information

For Recruiting and Hiring, including communicating with you. Note: Interactions through SeaWorld systems are also evaluated for technical security purposes.

 

Identifiers and Internet or other electronic network activity

For Marketing and Corporate Reporting & Analytics.

 

We may disclose personal information to the following types of companies that aren’t working solely at SeaWorld’s direction. These organizations may be legally required to receive personal information, you may have shared personal information directly with them through interaction with their service, or you may have permitted us to share personal information with them:

Identifiers and Internet or other electronic network activity

may be disclosed to Co-Marketing Partners, Advertising Platforms, Social Media Platforms, Analytics Providers, and Marketing Companies, which may be considered a “sale” under California Privacy Law.

 

 

 

If you are a California resident, and would like more information about what may be considered a “sale” of personal information and to opt-out of a “sale”, please select this link: California Notice of Right to Opt Out of Sale of Personal Information.  SeaWorld does not knowingly “sell” the information of individuals under the age of 16 without an affirmative authorization.

Any of these categories of personal information could also be contained within or used for the following purposes to support company operations:

Office Automation & Collaboration, Corporate Reporting & Analytics including for understanding the performance of and improvements for products and services, IT Infrastructure, Audit & Compliance, Physical and Technical Security,  Legal Activities, and Corporate Governance including if SeaWorld sells, assigns or transfers all or any part of the SeaWorld business.

Additionally, any of the categories of information could be relevant during the investigation of an incident or complaint, or when a SeaWorld hotline report is filed, that would require the use of the personal information for internal investigative purposes; or, if legally required to do so, they can be shared with Government Entities.

Note: Should you be hired to work at a SeaWorld park based in California, you will receive a separate notification regarding the collection and use of personal information of employees.

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Personal Information we collect from Investors

For investors who visit our websites, SeaWorld collects and processes your personal information as follows:

We may collect the following categories of personal information:

- Identifiers
- Commercial Information
- Internet or other electronic network activity

 

We may collect the following categories of personal information from the following sources:

Identifiers and Commercial Information

From you, the interaction you have with our investor website, and the financial institutions that manage your ownership of SeaWorld stock.

Identifiers and Internet or other electronic network activity

From the interaction you have with our investor website and the devices you use to access that website.

 

We may collect the following categories of personal information to use for the following purposes:

Identifiers and Commercial Information

For Investor Relations and Corporate Financial Management.

Identifiers and Internet or other electronic network activity

For Corporate reporting and analytics.

Identifiers

To provide the services you request from our website.

 

We may disclose personal information to the following types of companies that aren’t working solely at SeaWorld’s direction. These organizations may be legally required to receive personal information, you may have shared personal information directly with them through interaction with their service, or you may have permitted us to share personal information with them:

Identifiers and Commercial Information

may be disclosed to Financial Services Firms.

Identifiers and Internet or other electronic network activity

may disclosed to Analytic Providers, which may be considered a “sale” under California Privacy Law.

 

If you are a California resident, and would like more information about what may be considered a “sale” of personal information and to opt-out of a “sale”, please select this link: California Notice of Right to Opt Out of Sale of Personal Information.  SeaWorld does not knowingly “sell” the information of individuals under the age of 16 without an affirmative authorization.

Any of these categories of personal information could also be contained within or used for the following purposes to support company operations:

Office Automation & Collaboration, Corporate Reporting & Analytics including for understanding the performance of and improvements for products and services, IT Infrastructure, Audit & Compliance, Physical and Technical Security, Legal Activities, and Corporate Governance including if SeaWorld sells, assigns or transfers all or any part of the SeaWorld business.

Additionally, any of the categories of information could be relevant during the investigation of an incident or complaint, or when a SeaWorld hotline report is filed, that would require the use of the personal information for internal investigative purposes; or, if legally required to do so, they can be shared with Government Entities.

 

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How we safeguard your information

We follow applicable laws and requirements to protect your information. SeaWorld uses physical, electronic, and administrative safeguards designed to protect your personal information from loss, misuse, alteration, theft, unauthorized access, or unauthorized disclosure.  We evaluate these safeguards on an ongoing basis to help minimize risks from new security threats as they become known.  However, as is the case with all websites, we unfortunately are not able to guarantee 100% security for data collected through our public websites. 

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Retention of your information

SeaWorld will store and maintain your Personal Data for as long as necessary (i) for the purpose for which it was collected, (ii) to meet its current and future legal obligations, including compliance with internal policies, and (iii) as permitted to meet our legitimate interests.  To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements.  Please note that you may have the right to request correction or deletion of your Personal Data as explained below.

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Transfer of your information

This website and our apps are based in the United States. When you provide information, you are providing such information to the United States. If we transfer your information outside of the United States, we will only transfer this information in compliance with applicable law. By submitting your personal information, you are agreeing to this transfer, storing or processing. As such, please note that there may be different standards that apply to how your information may be used and protected than the standards in place in your country. SeaWorld has put in place safeguards to ensure that your data is safeguarded and protected. This includes obtaining written assurances from third parties assisting SeaWorld with its websites or apps or from third parties that are otherwise given access to your personal information and other data that require them to adopt standards that ensure an equivalent level of protection for your data as that adopted by SeaWorld.

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Digital Advertising & Cookies

SeaWorld uses cookies and similar technologies on both our websites and mobile applications.  A cookie is a small text file that is sent by a website, accepted by a web browser, and then placed on your hard drive. We use the information gathered by cookies and similar technologies to improve our products and your experience on our websites by evaluating the use of our website, products and services, to personalize content and ads, to provide social media features and to analyze our traffic.

We also employ various different advertising or remarketing tools, technologies and services that serve you targeted advertisements to make your online experience more focused to your interests.  These tools, technologies and services, which include DoubleClick cookies and analytics, advertising and tag management software, collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

Remarketing allows us to serve you with an advertisement when you visit other websites after having visited one of our websites.  This means that websites that are not controlled by us, including Google, will show our ads when you visit their websites.  It also means that other advertisers, including Google, will show their advertisements on our Sites. 

 

Cookies also help us analyze use of our site, and better aggregate useful information when site users provide feedback about our sites or parks.  We also share the information as described in the Collection and Use of Personal Information section.

If you prefer that we not use cookies or other technology for any purpose other than the functionality of our sites, please feel free to set your preferences by clicking here.

If you would like to opt out more broadly from interest-based advertising, such as the remarketing described above, please visit the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org. Please note that you may continue to receive generic ads.

You can also directly control cookie settings in your browser by following the instructions provided by the supplier of the browser.  Remember that disabling cookies is browser specific.  If you log on using Internet Explorer and disable the cookies, you must also disable cookies in Chrome if you use that browser at a different time:

Google Chrome: https://www.google.com/chrome/browser/privacy/
Mozilla Firefox: https://www.mozilla.org/en-US/privacy
Internet Explorer: https://support.microsoft.com/en-us/help/17479/windows-internet-explorer-11-change-security-privacy-settings

Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools listed above to control data collection and use.

Except in the case of analytics cookies, remarketing and other features of Google Display Advertising described above, our website does not track your use across multiple websites other than the affiliated websites included within this Privacy Policy, however, other websites to which we link may.  Please review their privacy policies to understand how you may be tracked.

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Custom Audience Targeting

When you sign up for any SeaWorld email marketing or newsletter list, you expressly give us permission to provide your email address to Facebook for use solely in connection with its Custom Audience Targeting program.  Facebook will match your email address to its database and will display advertisements for SeaWorld parks and services on your Facebook portal. If you do not wish to see such targeted advertisements, you may update your preferences by using the “Unsubscribe” link found in the emails or newsletter that we send to you or by contacting us by email at [email protected].

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Contests and Promotions

From time to time, SeaWorld may run contests or promotions offering our customers special deals, coupons, discounts, chances to win contests, and other prizes.  These contests and promotions may involve third parties.  In order to participate in these contests or promotions, SeaWorld may collect and process certain personal information about you including your first and last name, email address, postal address, date of birth, photos of yourself and family members, and other personal information required for the particular promotion.  We use this information for the purposes of running the contest or promotion and to help us better understand how we can design and market our product for you and others.  This information may also be shared with any relevant third-party promotional partners involved in the specific contest or promotion for which you choose to sign-up.  These third parties may use your information to contact you in order to provide you with more information about their company and with further opportunities to make additional purchases.  Please remember that SeaWorld cannot be responsible for the information which you choose to disclose to third parties. If you wish to discontinue participating in a contest or promotion, you may contact us by email at [email protected]com..

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Rights Requests

SeaWorld respects the choices that individuals want to make around their personal information. 

We take reasonable steps to ensure that your personal information is accurate and up-to-date for the purposes it was collected.   We welcome your correspondence to update, modify or correct your information, or to remove yourself from any marketing communications. 

To do so, please send an email to [email protected], or write to us at:  PO Box 690129, Orlando, FL 32869, ATTN: Privacy.   To update or change information, we may require additional information to ensure either proper authentication or to verify which SeaWorld entity received your information.

You also always have the right to unsubscribe from any of the services that we offer.  If you do not wish to continue to receive any email marketing or our newsletter, you may update your preferences by using the “Unsubscribe” link found in the emails or newsletter that we send to you or by contacting us by sending an email to [email protected], or write to us at:  PO Box 690129, Orlando, FL 32869, ATTN: Privacy.  

Please note that if you already have requested products or services when you decide to withdraw consent, it may take a short period of time for us to update your preferences, and ensure that we honor your request. 

For anyone interested in exercising more choices around the information collected for use in digital advertising, please see our section on Digital Advertising & Cookies

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Our Commitment to Children’s Privacy

The SeaWorld websites are not intended for use by children under the age of 13 or any children outside the United States. SeaWorld does not market any of its products online for children under the age of 13, nor does SeaWorld design its online applications, advertisements and other features to attract an audience of children under the age of 13.  Although certain pages within the website may reference “kids,” “children,” or “students,” SeaWorld strictly intends for such portions of the website to be used only by adults (such as parents and teachers) or children residing in the United States of the age 13 or older. 

SeaWorld does not share information obtained from minors with other companies for their own use.  The third parties who may have access are those assisting us with, or cosponsoring, our order fulfillments, bookings or registrations, such as for purposes of filling orders, camp registrations or processing payments.  We do not share a child’s information with blogs or other sites where the information would be publicly accessible.  We may collect limited information for a one-time contact.  In such a situation, we do not keep the information, nor disclose it or use it for any other purpose.

If SeaWorld should inadvertently collect information from a child under the age of 13, or from a minor outside of the United States, we delete that information, except to the extent needed to seek verifiable parental consent from the minor’s parent or legal guardian.  When verifiable parental consent is obtained, we collect only that personal information from a minor that is relevant to the registration or purchase.  We protect the information with security safeguards and confidentiality measures that are commensurate with the sensitivity of the information.  Parents or legal guardians have the right to review their child’s personal information, delete it, or withdraw permission to allow further collection or use of that information. 

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Links to other websites

Our websites may contain links to sites operated, controlled, and maintained by independent third parties.  We do not control the use of information you may provide to such third parties.  If you access other websites using the links provided in our websites, the operators of the third-party sites may collect information from you that will then be used by them in accordance with their own privacy policies, not ours.  Those policies may differ from ours.  It is your responsibility to familiarize yourself with privacy policies on this website and other websites.

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Additional California Privacy Rights

Residents of the state of California have privacy rights afforded them under a variety of state laws, including the California Consumer Privacy Act (CCPA).  The information provided below is designed to address specific aspects of those rights.


“Shine the Light” Law

To submit a request related to disclosures of personal information to third parties for their direct marketing purposes, please send a request by email to [email protected] or by mail at:  PO Box 690129, Orlando, FL 32869 ATTN: Privacy.


CCPA Rights Requests

Subject to certain conditions and exemptions, residents of California have the right to:

  • Know the personal information we collect about you, how it is used, disclosed and sold, and
  • Request the personal information we collect or maintain about you be deleted.

Please note that by California law, access and deletion requests do not need to be honored until January 1, 2021 if the request pertains to current or former:

  • Job applicants
  • Employees
  • Owners, Directors and Officers of the organization
  • Independent contractors
  • Medical staff members
  • Emergency contacts (for any of the specific individual above)
  • Beneficiaries (in the context of benefits programs for the specific individuals above)
  • Business-to-business (B2B) contacts

 

In addition, please note that by law we are required to retain your personal information under certain circumstances even if you submit a request for it to be deleted.

If you wish to exercise these rights, you may submit your request one of three ways:

  • Through this website
  • By calling 1-800-425-8622, or
  • By visiting the Guest Services department at any of our California parks.

If you submit a request through the website form, you will receive a confirmation email back from [email protected]

Additionally, you may permit another person or organization (an “authorized agent”) to submit a rights request on your behalf.  If that is the case, your authorized agent may use any of the methods listed above to make a request for you.  We will need to collect information about both the authorized agent and about the person for whom the request is being made, in order to make sure the authorized agent has your permission to make a request on your behalf.

Depending on the type of request, we may need to ask for additional information to verify your identity.  We will only ask for information from you that we already have in our possession in order to confirm who you are.  Additionally, any information we collect in order to verify and satisfy your request will only be used for that purpose.

No one exercising his/her privacy rights will receive discriminatory treatment due to exercising those rights.

If applicable to SeaWorld under the CCPA regulations, beginning January 1, 2021, SeaWorld will publish metrics related to CCPA Rights Requests.

 

California Notice of Right to Opt Out of Sale of Personal Information

 

Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have a right to opt-out of a “sale” of personal information to third parties. SeaWorld employs various advertising or remarketing tools, technologies and services that serve you targeted advertisements to make your online experience more focused to your interests. Such advertising use may be considered a “sale” of personal information under the broad definition of sale in the CCPA. We do not wish to use your personal information in ways that you don’t approve of, therefore, we have provided multiple tools to make it as easy as possible for you to exercise your right to not have your information used for analytics or advertising.

If you would like to opt out from interest-based advertising, such as the remarketing described above, please use the tools available at the Digital Advertising Alliance (“DAA”) WebChoices page at http://optout.aboutads.info/?c=2 and the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org. Please note that when using these ad industry opt-out tools, you may need to execute opt-outs for each browser or device that you use, and that other companies’ opt-outs may function differently than our opt-out.

Additionally, please submit your request to opt out of a “sale” one of three ways:

  • Through this website 
  • By calling 1-800-425-8622, or
  • By visiting the Guest Services department at any of our California parks.

Managing Your Device-Level Opt-Out Decisions. If you have exercised your right to opt out, you may still need to adjust your browser and device preferences on each of your devices.  Please review the Digital Advertising & Cookies section of our notice for more information.

California Rights and “Authorized Agents”. With your written permission, another person or organization (an “authorized agent”) may submit a rights request on your behalf.  If you make a request through an authorized agent, your authorized agent may use any of the methods listed above.   Your authorized agent must still provide information to verify your identity.  In addition, the CCPA also requires that your authorized agent must provide either proof of power of attorney or some other written permission from you that proves he or she is authorized to submit a request.

If you have opted out, you are always welcome to opt back in to the “sale” of your information by emailing [email protected] or by mail at:  PO Box 690129, Orlando, FL 32869 ATTN: Privacy.

 

 California Notice of Financial Incentives

SeaWorld offers displays of daily discounts on its websites for individuals who provide an email address for marketing purposes.  If an individual does not provide an email address these same daily discounts will still be available. 

If an individual has provided an email address and no longer wishes to receive email communications, they may opt out at any time by clicking on the “Unsubscribe” link found in the emails or newsletter that we send to you or by contacting us by sending an email to [email protected], or write to us at:  PO Box 690129, Orlando, FL 32869, ATTN: Privacy.

Additionally, SeaWorld may on occasion offer discounts, gift cards, sponsor contests and sweepstakes to incent individuals to provide their personal information, which we then use for marketing purposes. These offerings may involve some or all of the following categories of personal information:  Identifiers, Legally-Protected or Sensitive Information, Commercial Information, Sensory Information, or Social Media Postings.   The terms of each of these offerings, as well as the method to opt-in to the incentive, and the right to subsequently opt-out will be provided specific to each offering.

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Changes to this Privacy Policy

As we continue to provide additional services, and as the privacy laws and regulations evolve, it may be necessary to revise or update this Privacy Policy.  If we make any material changes to this Privacy Policy, we will prominently post a notice of such changes on the website(s) covered by this Privacy Policy. To the extent required by applicable law, we will contact you with regard to changes to this Privacy Policy.

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How to Contact Us

If you have any questions, please contact us by email at [email protected] or by mail at:  PO Box 690129, Orlando, FL 32869, ATTN: Privacy.

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Governing Law

This Policy is governed by the laws of the State of Florida, U.S.A. without giving effect to any principles of conflicts of law.

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