Reach

The Power of our Parks

  • Our 12 theme parks hosted more than 22 million guests in 2015, including approximately 3.3 million international guests.
  • Consistently recognized as some of the top theme parks in the world, our theme parks rank among the most highly attended in the industry. 
  • Released in 2016, the most recent TEA/AECOM Attraction Attendance Report ranked four of our parks among the top 20 theme parks in North America.
  • Our theme parks feature more than 600 attractions including 97 animal habitats, 117 shows and 194 rides. In addition, our parks feature more than 300 restaurants and specialty shops.
  • Our guest surveys routinely report very high “Overall Satisfaction” scores, with 96 percent of recent respondents in 2015 ranking their experience as good or excellent.

Beyond Our Parks

  • Our popular TV series Sea Rescue™ that airs on ABC Saturday mornings has been rated number one in its time slot for a number of major U.S. markets since its debut in 2012. Since its debut in 2012 through December 2015, on a cumulative basis, Sea Rescue has attracted over 281 million viewers.   In 2014, Sea Rescue was nominated for a Daytime Emmy ® Award in the category of Outstanding Children’s Series by the National Academy of Television Arts & Sciences. The Wildlife Docs, which also airs on the ABC Network on Saturday mornings, centers on the day-to-day activities at our Animal Care Center at Busch Gardens Tampa. Since its debut in October 2013 through December 2015, on a cumulative basis, The Wildlife Docs has attracted over 168 million viewers and in 2015, The Wildlife Docs was nominated for a Daytime Emmy Award in the category of Outstanding Children’s Series by the National Academy of Television Arts & Sciences. In 2015, both Sea Rescue and The Wildlife Docs were each presented with a silver honor from the Parents' Choice Award ® , a nonprofit program created to recognize quality children’s media.
  • We support conservation initiatives on every continent. 
  • Our growing lines of licensed products include toys, books, apparel and technology accessories, among many other product types.


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